Is Diversity a novelty in advertising?

March was Women’s History Month, and we saw a host of articles and stories celebrating the countless accomplishments of women throughout history (well, the clue is in the name). Of course the advertising business jumped in feet first and came up with all kinds of creative and clever ways to mark the occasion. Major brands […]

Cutting the cables, not the lifelines

I had to travel for business during the Super Bowl. While I don’t follow American Football all that much, I have traditionally watched the Big Game for the commercials. But even that, in recent years, has become unnecessary, as the really significant advertisers release their long-form versions online, often weeks before the game. Once watching, […]