Poor, misunderstood Marketing

There’s a scene in the film “Devil Wears Prada” where our plucky protagonist Andy is cut down to size by the head of Runway Magazine Amanda Priestly. The item in question is a hideous-looking bargain-store sweater, and the ribbing goes like this: “You think this has nothing to do with you. You go to your closet […]

A Voice In The Crowd

You have something to say to the world. Go to the most populated intersection in your city, or better yet, come to Times Square in New York City. Now… Now start speaking! How many people will hear you? How many will stop and listen? Welcome to Social Media. Opportunists abound who will try and prove that […]

You’re using “disruption” wrong!

One of the most overused terms in today’s technologically advanced office is “disruptive innovation.” It is supposed to define something that fundamentally displaces an earlier technology. The problem is that most companies claiming to offer disruptive technology are not being disruptive or innovative. Have you ever walked into a meeting and told those gathered that everything they’re doing is […]

The secret to customer engagement

To engage is “to occupy, attract, or involve someone’s interest or attention.” First of all, I apologise for the cliché of starting a blog post with a definition. But in this case I wanted to set a level from which to begin my post; to define precisely what engagement means. In preparing a lunch & learn for […]

New Media isn’t all that “new”

I’ve said this before, and I’ll say it again: Nothing in Marketing & Communications has changed in centuries and more. Back in January of 2013, the New York Times published an article by Stephen Baker on engaging Social Media for effective marketing and advertising. He used the image of Don Draper of Mad Men as the “old […]