I’ve said this before, and I’ll say it again: Nothing in Marketing & Communications has […]
New Media isn’t all that “new”
Innovation vs Marketing
Charles Gaudet writes an excellent post on Forbes this morning about Innovation versus Marketing. That’s right: versus. Why does […]
Rebranding as a gimmick?
Recently the company I work for had to go through a rebranding exercise. Apparently a […]
Does innovation really matter?
I saw a commercial the other night for a car company. I’ve since forgotten what […]
Ethical companies don’t make ethical customers
I recall having a conversation with a neighbour last year. The weekend was coming up, […]