March was Women’s History Month, and we saw a host of articles and stories celebrating […]
Is Diversity a novelty in advertising?
Cut the cables, not the lifelines
I had to travel for business during the Super Bowl. While I don’t follow American […]
Poor, misunderstood Marketing
There’s a scene in the film “Devil Wears Prada” where our plucky protagonist Andy is cut […]
Do Millennials have a digital advantage?
Much is being said about Millenials, this new generation brought up with social media and […]
A Voice In The Crowd
You have something to say to the world. Go to the most populated intersection in […]
A modest proposal: Ecumenical, not agnostic
Pardon my impudence, but the phrase “device agnostic” is stupid and just plain wrong! In […]
You’re using “disruption” wrong!
One of the most overused terms in today’s technologically advanced office is “disruptive innovation.” It is […]
Trying to please everyone (or just your investors)?
We’re in the process of rebranding our business and messaging. For anyone who has had […]
The secret to customer engagement
To engage is “to occupy, attract, or involve someone’s interest or attention.” First of all, I […]
Why Apple’s branding has duped you (but you shouldn’t be so so mad)
People have been getting upset about Apple, their products, and their branding since the Steves started […]