Category: Advertising

Is Diversity a novelty in advertising?

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March was Women’s History Month, and we saw a host of articles and stories celebrating the countless accomplishments of women throughout history (well, the clue is in the name). Of course the advertising business jumped in feet first and came up with all kinds of creative and clever ways to mark the occasion. Major brands […]

Cut the cables, not the lifelines

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I had to travel for business during the Super Bowl. While I don’t follow American Football all that much, I do watch the Big Game for the commercials. In recent years, though, it’s become increasingly unnecessary; the really significant advertisers release their long-form versions online, often weeks before the game. But as you might expect, […]