Poor, misunderstood Marketing

There’s a scene in the film “Devil Wears Prada” where our plucky protagonist Andy is cut down to size by the head of Runway Magazine Amanda Priestly. The item in question is a hideous-looking bargain-store sweater, and the ribbing goes like this: “You think this has nothing to do with you. You go to your closet […]

The secret to customer engagement

To engage is “to occupy, attract, or involve someone’s interest or attention.” First of all, I apologise for the cliché of starting a blog post with a definition. But in this case I wanted to set a level from which to begin my post; to define precisely what engagement means. In preparing a lunch & learn for […]