Is Diversity a novelty in advertising?
March was Women’s History Month, and we saw a host of articles and stories celebrating the countless accomplishments of women throughout history (well, the clue is in the name). Of…
Cut the cables, not the lifelines
I had to travel for business during the Super Bowl. While I don’t follow American Football all that much, I do watch the Big Game for the commercials. In recent…
Poor, misunderstood Marketing
There’s a scene in the film “Devil Wears Prada” where our plucky protagonist Andy is cut down to size by the head of Runway Magazine Amanda Priestly. The item in question…
Trying to please everyone (or just your investors)?
We’re in the process of rebranding our business and messaging. For anyone who has had to do it before, you’ll understand. For those who have not, I would suggest that…
The secret to customer engagement
To engage is “to occupy, attract, or involve someone’s interest or attention.” First of all, I apologise for the cliché of starting a blog post with a definition. But in this…
Why Apple’s branding has duped you (but you shouldn’t be so so mad)
People have been getting upset about Apple, their products, and their branding since the Steves started that little company. This time it revolves around the so-called Apple Watch (not intentionally a pun,…
New Media isn’t all that “new”
I’ve said this before, and I’ll say it again: Nothing in Marketing & Communications has changed in centuries and more. Back in January of 2013, the New York Times published an article…
Innovation vs Marketing
Charles Gaudet writes an excellent post on Forbes this morning about Innovation versus Marketing. That’s right: versus. Why does it seem that the two sides are in opposition all the time? It’s like the…
Ethical companies don’t make ethical customers
I recall having a conversation with a neighbour last year. The weekend was coming up, and the predictions were promising glorious weather: 24° C, low humidity, slightly breezy, and of…