Is Diversity a novelty in advertising?
March was Women’s History Month, and we saw a host of articles and stories celebrating the countless accomplishments of women throughout history (well, the clue is in the name). Of…
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March was Women’s History Month, and we saw a host of articles and stories celebrating the countless accomplishments of women throughout history (well, the clue is in the name). Of…
I had to travel for business during the Super Bowl. While I don’t follow American Football all that much, I do watch the Big Game for the commercials. In recent…
There’s a scene in the film “Devil Wears Prada” where our plucky protagonist Andy is cut down to size by the head of Runway Magazine Amanda Priestly. The item in question…
We’re in the process of rebranding our business and messaging. For anyone who has had to do it before, you’ll understand. For those who have not, I would suggest that…
To engage is “to occupy, attract, or involve someone’s interest or attention.” First of all, I apologise for the cliché of starting a blog post with a definition. But in this…
People have been getting upset about Apple, their products, and their branding since the Steves started that little company. This time it revolves around the so-called Apple Watch (not intentionally a pun,…
I’ve said this before, and I’ll say it again: Nothing in Marketing & Communications has changed in centuries and more. Back in January of 2013, the New York Times published an article…
Charles Gaudet writes an excellent post on Forbes this morning about Innovation versus Marketing. That’s right: versus. Why does it seem that the two sides are in opposition all the time? It’s like the…
I recall having a conversation with a neighbour last year. The weekend was coming up, and the predictions were promising glorious weather: 24° C, low humidity, slightly breezy, and of…