Creative Marketing Strategy and Insights
March was Women’s History Month, and we saw a host of articles and stories celebrating the countless accomplishments of women throughout history (well, the clue is in the name). Of course the advertising business jumped in feet first and came up with all kinds of creative and clever ways to mark the occasion. Major brands […]
I had to travel for business during the Super Bowl. While I don’t follow American Football all that much, I do watch the Big Game for the commercials. In recent years, though, it’s become increasingly unnecessary; the really significant advertisers release their long-form versions online, often weeks before the game. But as you might expect, […]
Pardon my impudence, but the phrase “device agnostic” is stupid and just plain wrong! In the digital and technology industry, the use of the phrase “device agnostic” is supposed to mean that your content works on all devices and platforms. But Agnostic means: a person who does not have a definite belief about whether [God] exists […]