Business, Innovation, Marketing

Innovation vs Marketing

Charles Gaudet writes an excellent post on Forbes this morning about Innovation versus Marketing. That’s right: versus. Why does it seem that the two sides are in opposition all the time? It’s like the…

Branding

Rebranding as a gimmick?

Recently the company I work for had to go through a rebranding exercise. Apparently a major chemical manufacturer took exception at our company logo and its colour, which bore a…